RONAL GROUP: GREAT PASSION FOR GREAT WHEELS
Point of departure:
The RONAL GROUP is one of the leading manufacturers of aluminum wheels for all well-known automobile manufacturers worldwide and employs more than 9000 people. With the brands RONAL and SPEEDLINE CORSE, the company also offers top products for the passenger car accessories market.
Our approach:
In our role as international lead agency, we have been providing the group with full support in the areas of branding, digital customer journey, brand management and communication since 2014.
Agency: Geyst AG
The benchmark in the wheel aftermarket
The passion for outstanding products deserves outstanding communication measures - in 2017, we gave the RONAL and SPEEDLINE CORSE brands a fresh look. The new design is representing the equal excellence of leading car manufacturers: High-quality, bold and reduced to the essentials.
The result is a timeless black-red appearance for RONAL and a sporty blue-orange appearance for SPEEDLINE CORSE. The typeface has been given more speed and has thus become a strong branding element.
Casefilm RONAL WHEELS
Creating a new digital home.
The corporate website of the RONAL GROUP has undergone major changes: the site reflects the manufacturer's great passion for its products. It shines in a modern, functional design, in eight languages. The areas of the company, production processes, after-market brands, sustainability and career opportunities were brought to the point with attention to detail - and rounded off with emotional images and videos.
