Competencies

Creative Direction.
Brand Strategy.
Art Direction.
Copy. GenAI.

Profile

Most briefs don't fit neatly into one discipline. Neither do I.

Hi. I’m Matts. A hybrid Creative Director at the intersection of art, AI, copy and strategy – currently serving as Executive Creative Director at Zurich-based agency Salz & Water.

20+ years across global networks and boutique studios. 14 of them leading creative teams with a digital edge. A decade on the executive board – long enough to know that the best creative work is also good business.

I help visionary brands find their sharper edge – through ideas with strategy that’s sharp, design with intent, and stories that stick. Working from Switzerland for brands that don't stop at borders.