Café Royal: International brand launch.

Challenge:

At the beginning of 2014, Serviceplan Suisse was commissioned to accompany the international market launch of Café Royal - the coffee brand of Delica, a Migros company.

Solution:

In my role as Digital Senior Creative, I accompanied Serviceplan Suisse in the creation of the premiere of the communication concept in the French market. With the concept of "The Secret Agent - In the service of good taste," we developed an entertaining storytelling format that showcases the product benefits in an entertaining and unseen way across all relevant channels.

Agency: Serviceplan Group, Switzerland

A global star – in the service of good taste.

In the action-packed commercial for Delica's "Cafe Royal" coffee capsules, Robbie Williams is on duty as a secret agent. Instead of "What else?" the closing slogan, in a reference to James Bond, is simply: "Royal. Café Royal.