Celebrating 50 years of great passion.

Challenge:

For 50 years, the RONAL GROUP has been one of the leading manufacturers of light alloy wheels for all well-known automobile manufacturers worldwide. When planning the anniversary year, it was therefore clear: To honor the five successful decades, it is not enough to celebrate a small party. It was to be an unforgettable experience at all 13 locations around the globe.

Solution:

We developed a unique event series reflecting "50 years of great passion". With an unforgettable world tour, we send 5 classic cars from the last 5 decades around the world.

Agentur: Geyst AG